Residential & Commercial Lead Intelligence
Guardian-Built

Your county.
Your leads. Every trade. One platform.

PLN Command™ is our proprietary lead intelligence platform — Guardian-built, exclusively for residential and commercial contractors who refuse to compete on someone else's terms. Every inbound lead arrives pre-scored, pre-qualified, and ready to close. One contractor per county. One trade per territory. Once you're in, your competition is locked out. Forever.

Claim Your County → See How It Works
< 10s
Lead delivery speed
92/100
Peak AI lead score
$150–300
Target cost per lead
8 trades
Active verticals
Command Lead™ 2:27 PM · Frederick County, MD
92
score
Hot Lead
Insurance-approved replacement with confirmed immediate intent.
Insurance ApprovedReady NowValid Contact
NameMarcus Thompson
Phone(301) 555-0199
ServiceFull Roof Replacement
Est. Value$15,000–$25,000
Intent
95
Fit
90
Reachability
88
Timing
95
Opening Script
"Hi Marcus, this is [Name] from Rise Exteriors. I saw you submitted a request about your roof — congratulations on getting your insurance claim approved. I'd love to come by this week and walk you through your options. Do you have time Thursday?"
Action
Call within 2 hours. Insurance-approved — this job closes this week.
Roofing HVAC Windows & Doors Siding & Gutters Solar Waterproofing Decks County Exclusive Roofing HVAC Windows & Doors Siding & Gutters Solar Waterproofing Decks County Exclusive
How PLN Command™ Works

From search to scored lead
in under ten seconds.

A homeowner searches for your service. They find your ad. They fill out the form. Before they've closed the tab, you have a complete scored lead report on your phone — the same real-time intelligence framework used to track satellites, applied to your market.

01 — Acquisition
We run your campaigns
We build and manage your Google Ads — keywords, landing pages, bidding, budget. Homeowners in your county who are actively searching for your service find your ad. You own that search territory.
02 — Intelligence
AI scores every lead
The moment a homeowner submits the form, PLN Command™ scores intent, fit, reachability, and timing. Every lead receives a score from 0–100 and a tier — Hot, Warm, or Cold — with a reason and a call script.
Built on Space Force operational doctrine.
03 — Delivery
Lead delivered in seconds
A Telegram alert and formatted email hit your team within 10 seconds. Name, phone, project type, estimated value, and the exact words to open the call. Your team dials with confidence, not guesswork.
The Platform

Four modules. One proprietary system.
Nothing else in the market does this.

PLN Command™ isn't lead gen. It's a complete intelligence stack — scoring leads, monitoring campaigns, tracking competitors, and reporting results. Every client gets the full platform.

Command Lead™Live · Automated
Lead Scoring Engine
Fires on every form submission · zero labor
AI scores every lead 0–100 across 4 dimensions
Hot / Warm / Cold tier with rationale and flags
Estimated project value range generated per lead
Personalized opening call script for your team
Telegram alert and formatted email in under 10 seconds
Command Campaign™Daily · 20 min
Campaign Intelligence
Daily KPI monitoring · storm surge protocol
7 Google Ads KPIs tracked against defined thresholds
Green / amber / red health status — no spreadsheet needed
Storm surge: hail detected → budget increase within hours
Predictive positioning: 48–72hr weather forecasts pre-load budgets before storms arrive
30-day performance history in one dashboard
Automates fully via API as client volume scales
Command Intel™Weekly · Monday
Competitive Intelligence
5 competitors monitored per county · weekly
GMB ratings, ad activity, and ranking changes tracked
Opportunity alerts when competitors pause or stumble
Threat levels assigned: HIGH / MED / LOW
Your strategy improves while competitors fly blind
Automates via SerpAPI at scale
Command Report™Monthly · 1st
Monthly Performance Report
Delivered on the 1st of every month
Lead volume, quality scores, CPL, campaign health
Competitive landscape snapshot
Next month focus and specific optimizations
All numbers auto-generate from platform data
Automates to PDF delivery at scale
Quarterly County Market Intelligence Report across all active clients
Trade Verticals

One platform. Every trade.

PLN Command™ works for any residential or commercial contractor. County exclusivity is trade-specific — a roofer in Frederick County does not block an HVAC company from the same county.

Active
Roofing
$8K–$22K avg
Residential and commercial. Storm surge protocol built in. Owens Corning and GAF specialists.
Active
HVAC
$5K–$15K avg
Year-round demand. Seasonal surge campaigns for summer AC and winter heat.
Active
Windows & Doors
$8K–$30K avg
High-ticket storm damage and energy efficiency replacement.
Active
Siding & Gutters
$6K–$18K avg
Natural cross-sell with roofing. Storm damage drives strong intent.
Active
Solar
$20K–$45K avg
Highest ticket residential vertical. IRA incentives driving sustained demand.
Available
Basement Waterproofing
$5K–$25K avg
Low competition, high urgency. Strong spring demand cycle.
Available
Decks & Hardscaping
$10K–$60K avg
High-ticket outdoor living. Premium homeowners with discretionary spend.
Expanding 2026
More Trades
Ask about yours
Plumbing, electrical, painting, flooring — PLN Command™ adapts to any residential or commercial trade.
County Exclusivity

You own your market.
Contractually.

When you sign with PLN, you own your trade in your county. Not a marketing claim — it's written into every service agreement. Cancel and the county reopens. Stay and it's yours permanently.

01
One contractor per trade per county
Sign one roofer, one HVAC company, one window company per county. Once a slot is taken, it is closed. Your competitor cannot buy their way in after you.
02
Pricing reflects your market
Fairfax County has four times the population of Frederick County. Our tiered pricing reflects that reality — Tier A, B, and C markets each have appropriate pricing.
03
Multi-county expansion pricing
As your operation grows, add adjacent counties at 65% of the standard rate. Built-in expansion pricing from day one.
County Tier · Status
Frederick County, MD
Tier BActive
Fairfax County, VA
Tier AOpen
Loudoun County, VA
Tier AOpen
Montgomery County, MD
Tier AOpen
Prince William County, VA
Tier BOpen
Howard County, MD
Tier BOpen
Anne Arundel County, MD
Tier BOpen
Charles County, MD
Tier COpen
Open Active Taken — Roofing vertical shown. Multiple trade slots open per county.
Referral Program

Get paid to grow
the network.

Introduce us to a contractor in a different county or trade — not yours, yours is always protected — and we pay you on signing and every month they stay active.

Tier 1 — Trade Network
Industry Contacts
Former colleagues, association contacts, industry friends who know contractors but aren't in the business.
Signing bonus$750
Monthly residual$100 × 12 months
Total per referral$1,950
Kellogg alumni, USAFA network, roofing association connections
Tier 2 — Active Clients
PLN Partners
Existing PLN clients who refer contractors in adjacent counties or different trades. Highest trust, fastest close rate.
Signing bonus$1,000
Monthly residual$150 × 12 months
Loyalty bonusRate locked for life
Total per referral$2,800
Your county is always protected. You refer in counties and trades that don't conflict with yours.
Tier 3 — Ecosystem Partners
Trade Partners
Manufacturer reps, supply house account managers, insurance adjusters, and home inspectors. Insurance adjusters see storm-damaged properties before any contractor does. Each partner knows 50–100 contractors personally.
Per signed client$500–$1,000
Payment cadenceQuarterly
Volume bonus+$500 at 3+ referrals
Total per referral$500–$1,500
GAF, Owens Corning, Beacon Roofing, CertainTeed territory reps. Clean quarterly arrangement.
How it works
01
You introduce us to a contractor in a county or trade that doesn't conflict with yours
02
They sign a PLN service agreement — you get your signing bonus within 48 hours
03
Monthly residual hits your account automatically for 12 months while they stay active
04
Tier 2 clients: your own PLN rate is locked for life — never goes up regardless of future price changes
"I made $2,800 for a text message to someone I already knew."
That's the Tier 2 experience. One introduction. One conversation. $1,000 on signing, $150 every month for a year.
Become a referral partner →
Pricing

Tiered by market. Transparent by design.

Your Google Ads spend goes directly to Google — PLN never touches your ad budget. Our fee is for the platform, the campaigns, and the intelligence stack.

Tier C — Outer Markets
Command Starter
Entry-level county market. Full PLN Command™ platform from day one.
$5,500/mo
+ $2,000–$3,000 Google Ads (you pay Google directly)
Command Lead™ — AI scored leads
Command Campaign™ — daily monitoring
Command Intel™ — competitor tracking
Command Report™ — monthly report
County exclusivity, contractual
Month-to-month, no lock-in
Claim Your County
Tier B — Standard Markets
Command Pro
Secondary metro markets. Storm surge protocol included. Most common starting point.
$6,500/mo
+ $2,000–$3,000 Google Ads (you pay Google directly)
Everything in Command Starter
Storm surge — hail response within hours
Extended competitor monitoring (5 per county)
CallRail tracking — every call attributed
Multi-county expansion pricing
Priority same-day response
Claim Your County
Tier A — Metro Core
Command Elite
Premium metro markets — Fairfax, Loudoun, Montgomery. Maximum density and upside.
$12,000/mo
+ $2,500–$4,000 Google Ads (you pay Google directly)
Everything in Command Pro
Premium metro market access
Quarterly strategy review
First access to adjacent county openings
Commercial vertical add-on available
Multi-trade bundle pricing available
Claim Your County

Reserved locks your county to one contractor. Open allows a maximum of two per county per trade — leads rotate fairly. You always know which model you're on.

Commercial contracts available at custom pricing based on market and trade volume. Contact us for a proposal.

Get Started

Claim your county
before it's gone.

Once a contractor signs for your county and trade, it is closed. Tell us your trade, your county, and what you're building. We'll confirm availability within one business day.

01
Response within 24 hours
County availability confirmed. One-page service overview sent.
02
Simple one-page agreement
Month-to-month. No lock-in. County exclusivity written in contractually.
03
Live in 5–7 days
Landing page, campaigns, and full PLN Command™ platform active within a week of signing. Includes a done-with-you onboarding call to train your sales team on the lead report system.
Direct Contact
Claim Your County
Response within 1 business day · No obligation
We confirm availability and follow up within 1 business day.
— REQUEST RECEIVED —
We'll be in touch within 24 hours.
County availability confirmed via email. Check your inbox.
Claim Your County →